The 58th Super Bowl saw the Kansas City Chiefs retain their title as NFL champions. However, there was even more action going on off the field. From spotting all the celebs to singing along to Usher’s nostalgic halftime show and watching a star-studded lineup of ads, there’s no denying this was another memorable Super Bowl. 

Following the Big Game, Group Brand Director Hillary Williams shared her hot takes with AdAge’s “Super Bowl Amp Meter” on which brands won this year.

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Alyssa Stevens was recently a guest on the TikTok For Business YouTube series, Made For TikTok, following CP’s TikTok x AdAge “Best Use of TikTok” award for Gorton’s Seafood. In this episode, Alyssa shares our work for the brand and the overall agency approach for collaborating with creators. From bringing them into the creative process and integrating across teams to advice for brands launching on TikTok and more, check out Alyssa’s segment here.

Music has always played a prominent role in Chief Digital Officer, Scott Savitt’s life. From collecting vinyl records and CDs to witnessing advancements in the musical landscape, Scott has built a diverse music collection over the years. A regular curator of CP’s office playlists, it’s safe to say that Scott also knows a thing or two about album art. In the latest edition of Muse by Clio’s weekly “Art of the Album” series, Scott shares ten of his favorite album covers. From Bob Dylan to Bruce Springsteen, The Grateful Dead, and beyond, check out his top picks.

We’re excited to share our latest work for client, 123.ie, which follows last year’s “Remember/Forget” campaign. Set to the tune of the Simple Minds’ classic, “Don’t You (Forget About Me),” the work has evolved from “the joy of remembering to the consequences of forgetting.”

Filmed across Dublin in one day, the campaign is now running across a number of platforms, including TV and digital. Check out the work here. 

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Gorton’s Seafood has debuted a new brand campaign, which highlights how the brand fits into everyday life. Created by Connelly Partners, the work dovetails with the company’s milestone 175th anniversary. Balancing both celebration and inspiration, the campaign is part of an ongoing effort to target millennials and promote the brand’s product portfolio.

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We’ve been busy creating hot summer beaches in midwinter Dublin, climbing hills in Howth and leaving the lights on in Baldoyle.

All part of 123.ie’s latest campaign, “Handbrake” is the sequel to last year’s “Remember/Forget,” which positioned 123.ie’s service and products as so good, consumers could forget insurance concerns and focus on noting life’s key moments.

Set to Simple Minds’ “Don’t You (Forget About Me),” the new message jumps from the joy of remembering to the consequences of forgetting. What happens if you forget to put on your handbrake, take your house keys with you, or check where you left your passport? This campaign of short, sharp moments says clearly – 123.ie gives you more memory power. The benefits and insurance offerings are so good, you can just forget about 123.ie and remember the more important things in life.

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See the work here.

In 2023, the Merriam-Webster Dictionary named “authentic” as its word of the year. This decision was driven by discussions around AI, culture, identity, and social media. Steve Connelly weighs in, sharing that advertisers can practice authenticity by focusing on connecting with consumers and solving the everyday challenges they face. If “authentic” was the word for 2023, it should be the mandate for advertisers in 2024.

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Earlier this year, Managing Director of CP Dublin, Vaunnie McDermott was a guest on John Kennedy’s podcast for Think Business. During the episode, Vaunnie talked about how the future of advertising is human. Her interview was selected by Think Business to be included in their round-up of the top podcasts to listen to ahead of the new year. 

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Companies need to reduce their reliance on the IP address as a tracking mechanism. Not only are companies like Apple and Google limiting the collection of people’s IP addresses, but the categorization of the IP address as personal information by some privacy laws and the potential for children to be included in that tracking makes the IP address a serious risk. Despite these concerns, the IP address is still pretty widely available in the CTV ad market. Recently, at the Digiday Programmatic Summit, Media Director Erin Mullaney shared that there hasn’t been a significant impact on IP addresses being passed in the programmatic bidstream. She notes that many of the bids for demand-side platforms don’t include cookies and IP addresses are still there.

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As we approach the start of 2024, Vaunnie McDermott, Managing Director of CP Dublin, shares her predictions on what we can expect to see in the advertising industry for the year ahead. In the new year, adapting to change will be key for success in branding. Technology, like AI, will enhance targeting, while social commerce will continue to revolutionise social behaviour and benefit brands by shortening the purchase journey for consumers. Additionally, agencies must embrace diversity and prioritize human connections. Understanding consumers and diverse perspectives will drive agency success, making business relationships more engaging.

Read more here.