Bus Éireann

Limerick Electric

The project

Strategy

Creative

Analytics

Social

Sustainability is a topic that we all need to be conscious of in 2024 and at Connelly Partners, we’re striving to make the changes necessary to help our planet.

That’s why we were delighted to help launch Bus Éireann’s new fleet of all electric vehicles across the city of Limerick. With over 30 vehicles in circulation, Limerick is home to Bus Éireann’s first regional electric city bus service and our campaign celebrates this move to travel in a quieter, cleaner and more sustainable way.

By focusing on key landmarks within this historic city, from Thomond Park to King John’s Castle, we show how Bus Éireann, and their move to more sustainable travel, is part of the fabric of Limerick. Be sure to get down to Limerick and experience one of the new EVs yourself and be part of the sustainable revolution.