AdAge: Key Takeaways From TV Upfronts 2024

This year’s upfronts saw Netflix and Amazon make their debut in-person presentations, a stark contrast to the historic separation of linear and digital media. Instead of focusing on the unclear measurement picture, the presentations emphasized fan-favorite content and star power. 

Coming out of all this, AdAge asked experts in the field for their thoughts and top takeaways. Partner and Chief Media Officer, Michelle Capasso shared her thoughts and feelings of encouragement from the presentations this year from an agency standpoint, especially in light of last year’s writers strike. 

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