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©Connelly Partners. The Defiantly Human Agency.

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Need category expertise?

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UMass Isenberg School of Management

Inspire Impact!

The project

Strategy

Creative

Analytics

Media

Digital

The UMass Isenberg School of Management was looking to expand the brand strategy for its Inspire Impact positioning and enlisted Connelly Partners Education to bring this vision to life.

Using the expanded brand positioning, Connelly Partners Education worked to highlight moments of impact for a brand campaign launch. Creative featured Isenberg students on campus and around Amherst to show that all it takes is a moment to create long-lasting impact.

What we did

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State of Massachusetts

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