Martechcube: Later Launches AI-Enabled Social Listening and Enterprise Solutions

Later, a leader in social media management and influencer marketing, has launched its latest offering: an advanced social listening tool. This new product integrates the company’s efficient social media management solution with AI-powered social listening capabilities, providing  marketers with actionable social intelligence data to enhance content strategy, measure campaign effectiveness, and monitor brand health. This release marks the beginning of several upcoming announcements from Later.

Neal Malone, PR & Social Media Management Supervisor and a beta partner for Later’s social listening tool, shared his thoughts on the release. “Later’s social listening tool makes it quick and easy to monitor what people are saying about our brands. The toolset is focused on showcasing the most relevant social data and leaves out a lot of the noise that often prevents you from getting clear, actionable insights.”

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