September 16, 2024 / Thought Leadership
Skip-Gen Travelers: Active Grandparents
An increasing number of grandparents are now engaging in Skip-Gen travel, or traveling with their grandchildren. This trend has become more common due to longer, healthier lifespans and a new approach to retirement. In this report we explore the persona of the Memory-Making Grandparent, and what we can anticipate from this travel trend moving forward.