Marketing.ie: Connelly’s 123.ie Wins Gold at Sharks

We just picked up gold for our 123.ie ‘Handbrake’ commercial at the Sharks festival in Kinsale. The TV commercial takes a light-hearted approach to not letting insurance worries preoccupy people, to the extent that you forget to put the handbrake on the car when parked on a steep hill. The soundtrack, Simple Minds’ ‘Don’t You (Forget About Me)’ further emphasises the point.

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