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©Connelly Partners. The Defiantly Human Agency.

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Need category expertise?

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Boston University School of Hospitality Administration

Experience Innovation

The project

Creative

Digital

Production

Our partner, Boston University School of Hospitality Administration, is redefining how the hospitality industry and the concept of hospitality are perceived. We worked to bring their brand platform, Experience Innovation, to life visually.

Informed by onboarding and stakeholder interviews, we created a vibrant, university-aligned visual language system that exemplified the personality of the School of Hospitality Administration. We then redesigned their website and developed a creative toolkit that captures the visual expression of Experience Innovation, including a foundational graphical icon, color palette, fonts, photographic framework and additional style options.

What we did

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New England Aquarium

Where There’s Wonder, There’s Wow