Digiday: Uncertainty Over Tiktok’s U.S. Future Splinters Creators and Agencies

With TikTok’s potential U.S. ban looming as early as January, creators and agencies are split on its likelihood—but few seem panicked. Many creators already diversify their content across platforms like Instagram, YouTube, and Twitch, minimizing the impact of any single platform’s loss. Agencies, too, are preparing contingency plans while noting little concern from clients or partners.

Alyssa Stevens, Global Director of PR, Social Media and Influencer Marketing, shares her observations of how creators have been preparing for this potential change in the social landscape.

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