Digiday: Teen Creators Jumpstart Careers by Selling Clothes Online and Getting Brand Sponsorships

It’s no surprise that teenagers are aspiring to become influencers, given how many grew up watching TikTok stars go from social media to launch careers in acting, music or starting other businesses. Alyssa Stevens, Global Director of PR, Social Media, and Influencer Marketing, explains that as the first digital-native generation, these teens naturally have the content creation and tech skills needed for influencer marketing and social commerce. This allows them to easily monetize content based on things they already enjoy, such as makeup, hobbies, or gaming.

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