Carhartt - Connelly Partners

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Carhartt

Tough is Timeless

The project

Creative

Since 1889, Carhartt has been the brand that tradespeople rely on to stand up to the toughest conditions that each day brings. Connelly Partners had the opportunity to collaborate with the Carhartt team to develop a campaign promoting the launch of the brand’s fall line-up. During a time when we’re all feeling a sense of constant change in our society, the campaign combines cinematic visuals and a rich storytelling approach to highlight the timeless quality only Carhartt can deliver.

Creative

Since 1889, Carhartt has been the brand that tradespeople rely on to stand up to the toughest conditions that each day brings. Connelly Partners had the opportunity to collaborate with the Carhartt team to develop a campaign promoting the launch of the brand’s fall line-up. During a time when we’re all feeling a sense of constant change in our society, the campaign combines cinematic visuals and a rich storytelling approach to highlight the timeless quality only Carhartt can deliver.

What we did

Digital

Retail

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Tough is Timeless

Experience Innovation

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