Ads of the World: New England Aquarium

How do you motivate people to visit the New England Aquarium? You create a campaign that reflects the true experience and brings the exhibits to life with a stunning visual approach. In short, you WOW them.

We created a stunning typographic series that brought to life the emotions of the word WOW. Each letter, intricately formed from coral, anemone, and seaweed, was brought to life by the aquarium’s diverse marine life. This innovative approach not only resonated with audiences but also drove record-breaking ticket sales.

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See the work here