AdAge: The Top 5 SXSW 2025 Brand Activations to Know About

Making their SXSW debut this year, Gorton’s Seafood held a shrimp and cocktail party at the Rainey Street Historic District’s Parlor Room. Complete with Gorton’s many shrimp products, the two-day event saw 3,500 attendees and dozens of influencers and included cooking demos, a merch wheel, and live music performances.

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