Boston Athletic Association - Connelly Partners

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Boston Athletic Association

Run to tell the tale.

The project

Strategy Creative Analytics Technology SEO

A legendary race and organization, the Boston Marathon and Boston Athletic Association got their start in l887. The fabled brand was due for a fresh retelling of their story and heritage modernizing it to appeal to the new generation of runners. We took a digital-first approach and applied this new branding to their mobile app and website. Our goal was to optimize peoples’ experiences, connecting participants, spectators and volunteers to all B.A.A. races.

Strategy

Creative

Analytics

Technology

SEO

A legendary race and organization, the Boston Marathon and Boston Athletic Association got their start in l887. The fabled brand was due for a fresh retelling of their story and heritage modernizing it to appeal to the new generation of runners. We took a digital-first approach and applied this new branding to their mobile app and website. Our goal was to optimize peoples’ experiences, connecting participants, spectators and volunteers to all B.A.A. races.

Want to brief us?

Need category expertise?

Want to brief us?

Need category expertise?

Want to brief us?

Need category expertise?

Run to tell the tale.

Connelly Partners & MyLaps Create New App

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