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©Connelly Partners. The Defiantly Human Agency.

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Need category expertise?

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American Tourister

Fun never gets old.

The project

Strategy

Creative

Analytics

Social

Influencer

Media

Technology

American Tourister was, bluntly, a brand associated with older people. Your parents. Your grandparents. People who remember black and white TV. Not a fair association. So with a little color, some funk, a dash of vibe we changed the image and feel of AT and moved from a brand of old to a brand of fun. Because fun never gets old.

What we did

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Gorton’s Seafood

Trusted by those who know.