Massachusetts State Lottery

The State of Winning

The project

Strategy

Creative

Analytics

Social

Influencer

Media

Shopper

Technology

PR

Everyone knows the Lottery gives away millions in prizes to players. But few people understand the Lottery also gives a billion dollars every year to the cities and towns of Massachusetts in the form of unrestricted local aid. A billion dollar is a lot of money. We know. We put a billion dollars in the heart of Copley Square.

What we did