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©Connelly Partners. The Defiantly Human Agency.

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Need category expertise?

Back

Liberty Bank

Be Community Kind

The project

Strategy

Creative

Analytics

Media

Our client Liberty Bank has a vision to build the community bank of the future. So we worked together to understand not only the needs of their customers but also the spirit of the communities they call home.

In year two, Liberty Bank continues to build on the Be Community Kind brand platform with a campaign illustrating that one small act of kindness can lead to something larger. The new TV spots, out-of-home boards, streaming audio, and social media graphics invite community members to show their kindness and join in their mission to spread it.

What we did

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Boston Athletic Association

Run to tell the tale.