Anthropological Insights & Trends To Watch for in the Big Game

Featuring: Scott Madden, Sr. Partner, Director of Strategy and Paul M. Capobianco, Cultural Anthropologist 

What is new nostalgia and why is it such an important component of advertising today? Simply put, it is looking at the past and revealing new ways forward for the future of humanity. It is directly addressing the backwards ideas of the past and thinking about what the future ought to be. 

In this session, we delve into the role of nostalgia in advertising and examine various uses of it. We also discuss the “Great Resignation” and how the Pandemic has caused people to re-examine their values and what they now look for in an employer.