In Business: The Rise of Financial Institutions Using Influencers on TikTok to Reach Younger Audiences

Alyssa Stevens, Director of Influencer Marketing, chatted with In Business on Ireland’s Radio Kerry about influencer marketing and #finfluencers on TikTok. During the segment, Alyssa shared that traditional marketing tactics are no longer enough to bring success. In order for brands to evolve, they need to create strategies that reach younger audiences right where they are spending hours each day – consuming content on social media, particularly TikTok. By collaborating with influencers to create authentic, easy-to-digest content, brands are able to reach potential future consumers in a new, meaningful way.

Listen to the full interview here.

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