Roastbrief US: V Foundation for Cancer Research

In partnership with V Foundation for Cancer Research, founded by ESPN and legendary coach Jim Valvano, we launched a new campaign in celebration of their 30th anniversary and Jimmy V’s famous ESPY’s speech. 

In the cinematic tv spot, a cancer researcher gives a “half-time” speech in the NC State locker room, reassuring the world that a cure for cancer is within our reach. Her speech gets the nod of approval from none other than the king of coaching and half-time speeches, Coach K. 

Check out the full coverage here 

Read more about the campaign here