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©Connelly Partners. The Defiantly Human Agency.

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Need category expertise?

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Salem Five Bank

Partners In Persistence

The project

Strategy

Creative

Analytics

Media

Persistence is not a universal mindset, unless you’re in New England. Around here we finish what we start, and even then we’re never really done. Because there’s always the next move, the next challenge, the next breakthrough.

Our recent work for Salem Five Bank shows that if you value persistence, you should partner with a bank that does too. We worked with Doug Levy and Matt Andrew to bring this campaign to life, capturing beautiful imagery and video, and celebrating the spirit of New Englanders in the process.

What we did

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New England Aquarium

2023 Summer Campaign