We work with Visit Williamsburg in a fully integrated capacity – from paid advertising and social media to video production and creative – but influencer marketing has been a particularly key component of our strategy for the destination. As we look to highlight the many facets of Williamsburg, influencers offer us an opportunity to showcase the area through real-life experiences, authentic storytelling, and beautifully shot content.

To date, our influencer program for Williamsburg Tourism Council has resulted in:

Between collaborating with reality TV star and budding chef Antoni Porowski, activating micro influencers to create a diverse array of seafood recipes, and exploring the viral nature of TikTok, we’ve worked with Gorton’s Seafood to partner with influencers of all sizes to garner brand awareness and gather high-quality content across a variety of social media platforms.

In 2023, Connelly Partners won the Ad Age Small Agency Award for “Best Use of TikTok” for our work on the platform with Gorton’s Seafood.

To date, our influencer program for Gorton’s Seafood has garnered:

Every month, we work with a highly-curated group of food and lifestyle micro influencers to create recipes and visual content for al fresco chicken sausage. Through our efforts, the brand has collected a library of delicious recipes and food photography that it can use across its social channels and website. The creativity of our influencer partners especially shines through on the recipe section of al fresco’s website, which boasts a robust collection of the dishes they’ve conjured up in the kitchen.

To date, our influencer program for al fresco has resulted in: