AdAge: How Agencies Are Adapting to Marketers’ Increased Focus on the Creator Economy

Social media and influencer marketing has become a thriving practice in the advertising industry, with many clients doubling down on spending in this area. Social media is a direct line to consumers, with an estimated 4.9 billion users globally. Steve Connelly recently spoke with AdAge, sharing his thoughts on the creator economy and why it is vital for marketers to leverage social and influencers for their clients. 

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