AdAge: Top Advertising Trends to Watch in 2024

In a recent AdAge feature, Alyssa Stevens, Director of PR, Social Media and Influencer Marketing, shared her thoughts on the top advertising trends to watch in the new year. She predicts that marketers will continue the shift away from over-branded influencer content, driving better engagement and audience reception. Instead, we’ll see influencers sharing more stripped-back, authentic content. 

Check out other predictions from industry experts here.