Created with Lunacy
Created with Lunacy

Digital People Love

We craft immersive digital experiences that create emotional connections with your audiences. By harnessing the power of innovative design, cutting-edge technology, and strategy, ZOO delivers solutions that captivate, engage and inspire.

Our Work

Gorton's Seafood

INCREASED BRAND INTERACTIONS TO ATTRACT YOUNGER AUDIENCES

Gorton's Seafood

INCREASED BRAND INTERACTIONS TO ATTRACT YOUNGER AUDIENCES

  • Refreshed a 175 year old seafood legacy brand
  • Increased both site engagement metrics & the level of personalization
  • Significantly increased both organic traffic and new email subscribers since launch.
Williamsburg website homepage

Williamsburg Tourism Council

ELEVATED BRAND INTEREST WHILE INCREASING VISITATION

Williamsburg Tourism Council

ELEVATED BRAND INTEREST WHILE INCREASING VISITATION

  • Increased interest for overnight visitation via supporting integrated media and paid social campaigns
  • Developed specific functionality, resources and opportunities for end users and WTC’s business community
  • Supported integration of a best in class CMS/CRM system improving workflows across marketing, sales and PR
City Year Featured Image

City Year

CRAFTED A DIGITAL STRATEGY HIGHLIGHTING CITY YEAR'S UNIQUE MISSION

City Year

CRAFTED A DIGITAL STRATEGY HIGHLIGHTING CITY YEAR'S UNIQUE MISSION

  • Developed a singular creative vision to best serve objectives of qualified applicants and donor contributions
  • Captured a Gen Z audience by tapping into what motivates them into service through a focused strategy
  • Redesigned the website with a global design system and unified City Year’s technology stack
Ignite Reading homepage hero image

Ignite Reading

TRANSFORM BRAND'S DIGITAL PRESENCE THROUGH VISUAL IDENTITY & REPOSITIONING

Ignite Reading

TRANSFORM BRAND'S DIGITAL PRESENCE THROUGH VISUAL IDENTITY & REPOSITIONING

  • Repositioned the brand as one of the leaders in tutoring programs to advance child literacy
  • Created new user journeys and evolved the brand to appeal to multiple audiences
  • Created a new taxonomy, modular design system, and library of media assets for easy back-end curation
Glendalough Homepage hero image

Glendalough Distillery US

REFRESHed DIGITAL USER EXPERIENCE FOR WELL-KNOWN IRISH CRAFT DISTILLERY

Glendalough Distillery US

REFRESHed DIGITAL USER EXPERIENCE FOR WELL-KNOWN IRISH CRAFT DISTILLERY

  • Evolved the brand of a well-known Irish craft distillery
  • Fully designed and developed website, utilizing best practices to refresh website imagery and colors
  • Engaged customers by creating new user and product journeys, emphasizing the product’s quality and brand storytelling
MyMilkMan Homepage Hero Image

MyMilkMan

AWARD-WINNING INNOVATION THROUGH BRAND AND WEBSITE TRANSFORMATIONS

MyMilkMan

AWARD-WINNING INNOVATION THROUGH BRAND AND WEBSITE TRANSFORMATIONS

  • Increased perception and relevance around an age-old service with a fresh brand upgrade and user-friendly website
  • Fully designed and developed and provide ongoing support for system web apps and e-commerce platform
  • Won the best website (Digital Media Awards) and an All Ireland Marketing Awards (AIM) for Best Innovation.

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Our Capabilities

At ZOO, we design for audience first. Drawing upon our in-house expertise and proven track record, we deliver end-to-end solutions that drive tangible success across every stage of the customer journey.

  • Strategy
    • Audience Research & Analysis
    • Persona Development
    • User Journeys & Decision Mapping
    • Market Analysis
    • Competitive Audits
    • Content Strategy
    • Anthropological Studies
    • Cultural + Societal Trend Reports
    • Stakeholder Workshops
  • Creative + Content
    • Creative & Visual Concepting
    • Asset Design & Production
    • Content Development & Copywriting
    • Video & Digital Production
  • UX + UI
    • User Experience Design
      • Heuristic & Competitive Analysis
      • Information Architecture, Low-Fidelity Wireframes
      • Validation & Usability Testing
    • User Interface Design & Creative
      • Design Research & Visual Concept Creation
      • High-Fidelity Designs, Prototypes & Interaction Design
      • Design Systems & Libraries
      • Accessibility Compliance
  • Technology
    • Technical Strategy
      • Analysis & Tech Architecture
    • Full Stack Development
    • Content Management System
    • Mobile & e-Commerce
    • Systems Integration
    • Generative AI
    • Accessibility Compliance
    • QA & UAT
    • Hosting Set-up & Maintenance
  • Search Engine Optimization
    • Keyword Research & Analysis
    • SEO Audits
    • On-Page Optimization
    • Technical SEO
    • Content Strategy & Optimization
    • Off-Page SEO
    • Local SEO
    • SEO Reporting
  • Media
    • Buying & Planning
    • Digital & Traditional & Experiential
    • Performance Media
    • Programmatic
    • SEM

     

  • Analytics
    • Data Strategy & Measurement
    • Conversion Rate Optimization
    • Campaign Reporting & Analysis
    • Analytics Audit & Conversion
    • A/B + Multivariate Test Design
    • E-mail Marketing & eCRM
  • Social Media & Influencer Marketing
    • Social Channel Strategy
    • Social Listening
    • Social Media Analytics + Insights
    • Content Planning + Development
    • Community Acquisition + Management
    • Influencer Relations
    • Campaign Planning + Management
    • Influencer Insights Panels

Our clients

Gorton's Seafood Logo
Visit Williamsburg logo
Moses/Weitzman Health System logo
Salem Five Bank logo
Year Up logo
V Foundation Logo
City Year logo
MyMilkMan Logo
Glendalough Distillery logo
Ignite Reading logo
University of Massachusetts Isenberg School of Management logo
Stretch-Tite Polyvinyl Films logo
Salem Five Bank logo
Abbey Theatre logo
Liberty Bank logo
KBC Bank Logo
Jordan's Furniture logo
Irish American Partnership logo
Hansard logo
Electric Ireland logo
CURE Childhood Cancer logo
Boston University School of Hospitality Administration logo
Crossville logo
123.ie logo

Want to get in touch?

Would you like a little more human in your marketing? Tell Scott. He's a human.

    Scott Savitt
    Senior Partner, Chief Digital Officer
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