August 2, 2024 / Thought Leadership

Exploring the Fans of the Paris Olympics

Sports tourism is booming! More and more people are embarking on once-in-a-lifetime trips to attend major sporting events. From the F1 race to Wimbledon, The Masters, the COPA, or the Paris Olympics—take your pick! With the Paris Olympics in full swing, we’re diving into the profiles of those flocking to this grand and historic event. 

From die-hard sports fans, who are invested in every second of the action, to casual fans hoping to spot a celebrity or two, learn more about attendees of the Olympics!

August 1, 2024 / CPOVs

CP Abroad With Neal Malone

Neal Malone, PR & Social Media Management Supervisor

man sitting at dinner table in portugal “Guinness tastes so much different in Ireland—it’s way better than what we get in the U.S.” 

To everyone who said that to me ahead of my first visit to the Emerald Isle…can I be honest? As hard as I tried, I couldn’t really tell the difference—and I say that with the utmost respect. To me, it tasted as fantastic as it always does. 

But after several weeks—and plenty of thirst-quenching field research—a lightbulb went off. I realized exactly why people are so partial to an Irish pour of Guinness. It’s because of the place. The people. The positivity that you’re surrounded with. That’s why Guinness “tastes” better in Ireland.

So as I look back on my month abroad, I’ll say this…Ireland is a truly remarkable place that is home to the nicest, most welcoming people I’ve ever encountered. Here’s what else I’ll remember from my experience:

couple standing in front of a guinness wallTrue Cultural Immersion

When you live somewhere for a whole month, you’re gifted with a cultural experience that goes way beyond that of a typical vacation. Our Irish immersion of course included the greatest hits—parks, museums, landmarks, and pubs—but it was the everyday stuff that I appreciated the most. The coffee shop conversations with locals, the casual neighborhood strolls, the education on Gaelic football and hurling, and the opportunity to work out of our Dublin office. 

Rain or shine, I couldn’t get enough of my walks to and from the office. It was my moment to take it all in—from beautiful architecture all the way down to little cultural observations like “I still can’t tell which side of the sidewalk people want me to walk on.” 

At the office, I learned a lot from our ever-so-welcoming counterparts in Dublin. There’s a feeling of warmth and balance when you walk into the office—everybody is sharp, creative, and highly dedicated, yet at the same time (seemingly) unafflicted by the common stressors of the American work environment. I mean, on most days, the majority of the office gathers around the kitchen table to catch up and eat lunch together—when’s the last time you’ve seen that in the U.S?

The Many Sides of Ireland

European adventures always come with the temptation to pack a bag and jet off to a different country every weekend. I get it—it’s easy to get swept up by Ireland’s close proximity to places like England, France, and Spain. But this time around, we kept things simple. After kicking things off with a family beach vacation in Portugal’s Algarve region, we really focused our attention on Ireland—and I’m glad we did. 

As city people turned suburban dwellers, we enjoyed living in the thick of things again. Dublin is a bustling, walkable city with amazing parks, accessible public transit, big sporting events/concerts, and an excellent restaurant scene that is packed with flavors from around the globe. 

We rented a car on a few different occasions, creating opportunities to venture outside of Dublin to places like the Wicklow Mountains, Malahide Castle, Bray, Howth, and Maynooth. There are so many cool things to do within a 30-45 minute drive—from beaches and hiking trails to historical landmarks and family-friendly farms. 

The real highlight of our stay, though, was our trip to Dingle. Located in Kerry on Ireland’s west coast, Dingle is a solid 4-5 hour drive from Dublin. Getting out there takes you through the lush countryside that you picture when you think of Ireland—green field after green field, filled with cows and sheep. As for Dingle, it’s a little seaside town that delivers on every imaginable level. Slea Head Drive takes you along the cliffs of the Dingle Peninsula and offers the most amazing ocean views. The harbor is home to several companies that offer boat tours—we were even blessed with a sunny day for ours! In town, there’s a staggeringly high concentration of fun pubs (all of which offer excellent live music on most nights) and some really amazing seafood spots. 

If Not Now, When?

Like with any big decision or opportunity, the longer you think about it, the more likely you are to talk yourself out of it. We could have found plenty of reasons to push this type of a trip further down the road, but we didn’t. We recognized the uniqueness of the opportunity and dove in head first. I couldn’t be happier with our decision and I know that this experience will be something I’ll look back on—personally and professionally—for a long, long time.

July 31, 2024 / Thought Leadership

Google’s Cookie Deprecation U-Turn: What It Means for Privacy and Advertising

Chris Watts, Media Technology Specialist

This past week’s news that Google will be keeping third-party cookies around might have broken the internet, but don’t worry— that’s about all it did to the web. After years of preparation and significant investment in cookie alternatives, the decision to keep third-party cookies alive has raised many questions about the future and renewed some ongoing concerns. 

While the immediate impact of this decision may seem minimal, let’s take a closer look at what this means for the future of privacy, advertising, and the digital marketing industry.

The Cookie Conundrum and Google’s Privacy Sandbox: A Closer Look at Third-Party Cookies

Lest we forget the original plan to deprecate cookies was driven by a desire to address privacy concerns. However, that sentiment was quickly lost as the industry came up with potential workarounds. Enter unique alternative IDs, identity graphs, and Google’s own Privacy Sandbox. Exactly as it sounds, the Sandbox is a fenced-in area with kids, or the marketing industry, playing with Google coined sandbox tools. These tools or “proposals” are aimed to replace the separate functions of the cookie and offer privacy-focused solutions for personalized advertising while minimizing data collection.

While the Sandbox and other alternatives do aim to give consumers more control over their privacy, the reality is that we are simply shifting our trust from one entity to another. Instead of rethinking data collection, we are merely transferring it to a corporation, which may end up holding as much, if not more, information as entities do now. Furthermore, by using tools that link online identifiers with personal information, we are, in fact, reducing privacy rather than enhancing it.

Shifting away from third-party cookies or adopting alternative technologies may appear to be a step forward, but it doesn’t address the fundamental issue. The real challenge lies in improving consumer choice alongside the handling of data. We need to find a way to give consumers genuine preference control over their privacy while still meeting the demands of effective and efficient marketing.

Navigating Industry Whiplash & The Road Ahead

I feel a mix of empathy and pragmatism about this situation. On one hand, companies have invested significant time, money, and resources into new processes that may now be adjusted or ultimately abandoned. However, it seems that few advertisers had fully embraced these new methods, partly due to skepticism about the deprecation actually happening. This period has been a valuable testing ground, forcing the industry to look within itself and explore alternative solutions, while bolstering the focus on consumer privacy. With enhanced understanding of our own internal processes, we as brands have a real opportunity to improve transparency and build trust with our consumers.

Food for thought – With consumer privacy in mind, we need to remind ourselves that brand awareness is not always positive. As a consumer there have been plenty of times that the same ads have popped up everywhere I go, and it’s actually turned me away from a brand or product. When a consumer is doing their everyday browsing, we need to think of both new and current places that they’re being presented with the choice. This is apparent in consent banners, which allow consumers to opt in/reject all third-party cookies. But even so, the choice is incomprehensible to the average consumer.

I ask the question – How do we include the consent banner as part of the consumer journey? Not only with the intention of more consumers hopefully “accepting all”, but for that split second when someone appreciates being clearly presented with the choice and told what accepting cookies will mean for their future browsing experience and relationship with the brand. This is a very powerful first step towards brand trust.

Conclusion: The Evolving Landscape of Third-Party Cookies and Privacy

The industry will continue to evolve and adapt, regardless of what Google does next. But like in any fable, the lessons learned along the way were not in vain. We’re back to tackling privacy concerns head on, with consumers. Which seems a lot more straightforward. And when we look at that – it should never have been just about third-party cookies, but any 1:1 identifier. And that discussion still needs to be had.

But for the few early adopters that created truly privacy-first approaches (as opposed to the slew of cookie workarounds we saw) – congrats. You saw the forest through the trees and have something that’s actually future proof. And for agencies and advertisers, remember that no policy or software update can take away research and understanding of your customers, your media investments, and your business results.

By focusing on assessing performance against real business results – be it correlating results over a long period of time, test and learns, or more sophisticated data science models, you will be able to continue to evolve and stay successful amidst the ever-changing industry.

July 29, 2024 / CPOVs

CP Abroad With David Onessimo

David Onessimo, Creative Director

The Result of Living Far Away? Getting Closer.

two children walking down a european street

Why do we travel? Surely, not to snap instagram photos. We travel to grow as humans. Exposing ourselves to new sights, sounds, smells, tastes, and routines jumpstarts our hearts and minds. Travel isn’t an experience that exists solely within departure and return. It leaves lasting impressions. Endless conversations, memories, and sometimes has a direct impact on our daily lives. The best travels define us in more unexpected ways forever. Living in Dublin as part of the CP Abroad program was one of those times. 

My wife and I have traveled any chance we’ve had since the day we met, and we’ve carried this passion through to our family. So, when the opportunity came to relocate for one month to Ireland, we knew exactly what to expect. We’ve taken loads of trips together, both domestically and internationally. Our kids (now 7 and 8) love to travel. They will see new places, eat new food, and try a new routine. Then, we’ll cherry pick bits and pieces of those experiences to bring home, and so will they. Treating travel like a mental souvenir shop. 

two kids at sunset, a wall that says guinness and a green grassy fieldAs a creative director, I love to collaborate with my peers, getting to know them as people. Nothing beats sitting in a room together and coming up with ideas to solve business challenges for our clients. I have been lucky enough to work with both our Boston and Dublin creative teams, but virtual meetings only go so far. To dream and laugh in the same room, to feel the energy firsthand with the team in person in Dublin, has changed our working relationship. 

Over the course of 4 weeks abroad, we racked up memories. We played cards in pubs for hours, pet cows in Ireland, ate chocolate in Belgium, and attended concerts in London. Photographing and journaling the whole journey like some evening news reporter for my future self. 

boy playing cards in a pub, cows in a field, girl making chocolateBut after 3 weeks of being 3,000 miles away from our home, friends, and family, something unexpected happened. Something that had nothing to do with beautiful architecture and European lifestyle. We became closer to each other. My wife and I became better parents. My son became a kinder brother. My daughter became a more patient sister.

Beyond touring a 1,000 year old castle, eating fresh fish and chips off the boat, playing rugby with kids in the park, what we brought home from our CP Abroad was not a memory at all. We experienced a lot together. Experiences you’ll find listed on TripAdvisor. But the unexpected growth we saw as a family was far more satisfying than sipping a Guinness at dusk overlooking the Gap of Dunloe with an Irish fiddle in the background. That was, however, a close second.

kids at a table, concert, kids in a grocery store

July 24, 2024 / News

Barry Frechette’s Film Presented at United Nations

Barry Frechette’s documentary, Paper Lanterns, was recently screened at the United Nations in Geneva, Switzerland. The film centers around Shigeaki Mori, a man who survived the Hiroshima bombing and has spent his life connecting with families of American POWs who lost their lives as a result of the bombing. 

Barry, CP’s Director of Production and Creative Services, shared his thoughts on this viewing of his film. 

The fact that this film is still being discussed and shown is a real testament to the Mori’s and all the American families who were willing to share their stories with us. And of the people that helped tell it. It took five years to make and it’s not lost on us how many people willed this to be.  Paper Lanterns is always my constant reminder that no matter how “unprecedented” the times are, you can make a difference.   

This marks the sixth time that Paper Lanterns has been shown by the UN. 

July 17, 2024 / Thought Leadership

What’s the Word (WTW) With Our Favorite Paid Social Platforms?

Grace Alimo, Paid Social Media Assistant

Over the past few weeks, we’ve seen some drastic changes in X, Instagram, and LinkedIn that will not only change the way we consume social media, but also change the way we advertise on the platform. It’s important to stay informed about these rapid changes on platforms to make sure your social media strategy is modern, adaptable, and high-performing. Here are the top three social media updates you need to know. 

X Is Now Allowing Explicit Sexual Content… WHAT!?

As of June 2024, X allowed “not safe for work” content, putting advertiser and client brand safety at risk. A recent Variety feature shares a statement from X in its updated usage policies: “You may share consensually produced and distributed adult nudity or sexual behavior, provided it’s properly labeled and not prominently displayed.” This raised alarms for both consumers and advertisers who don’t want their ads next to sexually explicit content. As advertisers, brand safety is a table-stake and thus an important consideration. X has released that they will support advertisements near these types of explicit posts. However, the platform also offers controls to avoid appearing next to this type of content if you are worried about brand safety. So, check your campaigns to ensure these controls are applied!

Instagram Is Rolling out Unskippable Ads… 

Instagram is now testing ad breaks, which force users to stop and watch an ad for 3-5 seconds, which will be disruptive for users. PRWeek recently polled 525 people on LinkedIn to see how consumers would react to these unskippable ads. 51% of users said they would delete the app, 7% said they would pay to have the ads go away, and 41% said they would just live with the unskippable ads. While only time will tell if these poll results hold true, we do expect this to be an unfavorable update that’s bound to frustrate some users. On the contrary, if adapted, this could be great for advertisers to leverage, as the average watch time per video on social media is :01 second. Unskippable ads could allow for better attention by utilizing the longer time for more messaging.

LinkedIn Adds New Premium Video Ad Placements and AI

LinkedIn is launching a new program called “The Wire,” which allows advertisers to purchase 3 to 15-second-long pre-roll ads on trusted publisher content on the LinkedIn platform itself. When users watch a video on LinkedIn from one of the trusted publishers, they will be forced to watch an ad first. LinkedIn has connected with the following companies: Barron’s, Bloomberg, Business Insider, Forbes, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal, Yahoo! Finance, and more. This is exciting because advertisers are now able to place advertisements on reliable, brand-safe company videos from publishers that have a large audience.

LinkedIn is also rolling out AI integrations. These Automated “Accelerate” Ad Campaigns will enable marketers to use generative AI for their campaign creative. This is comparable to the Meta Advantage Plus campaign which allows Meta to automatically generate AI campaigns rather than manually building them. These AI features enable your entire campaign creation process to be automatic, saving valuable time for advertisers. This will allow LinkedIn’s algorithm to find users to connect with your brand and drive better performance with your campaign. However, when using AI campaigns, advertisers lose some control of specific targeting. This can be alarming for advertisers as we always want to be more intentional about what ads are being served to specific users at the correct moment. We use AI sparingly, in controlled instances throughout campaigns to improve performance without changing our targeting or brand message. 

July 15, 2024 / CPOVs

CP Abroad With Megan Dooge McConnell

Megan Dooge McConnell, Junior Account Manager

woman standing on dock by the waterA Big Bag of Peanut Butter M&Ms 

The CP Dublin office is no stranger to having a cheerful American colleague temporarily joining our office on a monthly basis. Since I joined CP over a year and a half ago, it’s been a regular occurrence. We love the energy that our colleagues bring with them, and the kilo bag of Peanut Butter M&Ms that get plonked on the kitchen table helps too. Not only do we learn from them and connect over similarities and differences in AdLand, but it’s especially good when we say a common Irish phrase and watch as their face upturns in delight as they blurt out “what did you just say?!” I knew since joining CP and witnessing the program work on the Dublin side, that this was something I just HAD to apply for.

man and woman sitting in stadium with baseball hatsWow, These People on My Screen Are Real?!

I had visited Boston once, straight out of college at 22, and had always wanted to return. The opportunity to bring my partner along, made it even better. We found being in a different country for longer than a standard holiday rejuvenates a person. Everything is new and exciting, which is exactly how I felt walking into the CP Boston office for the first time, greeted by faces I’d met in Dublin, faces I’d met only on calls, and new faces entirely. Having global colleagues was something I had always thought was a buzz phrase until I joined the CP Brand Team. Working from Dublin, we have had the opportunity to actually connect with the Boston team and sometimes work across campaigns together, so to meet them in person and join in on internal meetings, catch up on what campaigns they were working on was great. Although on different continents, we all have the same experiences day to day, the same stories from campaigns and the same passion across the board. It’s now very nice to know the face behind the Slack icon of an early 2000’s cult coming of age movie character.  

boston celtics flag flying in beautiful buildingCape Cod Is for Lovers, New York Is for Margaritas

Now, it’s not all office fun and games, there was some serious holidaying to be done also. I went to 2 (two!) Boston Red Sox games during my month (Go Sox!), watched the Celtic’s (from a bar) win the Championship (Go C’s!) and wandered around every inch of the city. To my delight, when I would mention to someone that we were spending the weekend on Cape Cod, they would immediately throw up their arm, as if they were flexing a bicep (💪) and point to it while saying “Where are you staying?” Recommendations from colleagues rolled in for “theeee best *insert food group here* in New York!” all of which we tried to accomplish in the space of 3 days and rolled back to Boston, with the NYC glow, buzzing from the energy the city leaves you with.  

statue of liberty‘Cause I’ve Got Friends in Warm Places

The CP Abroad program offered me the opportunity to not only connect with colleagues, but to reconnect with Irish friends who have left the green Isle for the sunnier pasture of Boston. Starting my work day at 7am, allowed me to work closer with my Irish team, and to spend late afternoons to evenings not only exploring the city and eating bowls of pasta the size of my head, but also spending time with childhood and college friends who have set up shop in Boston, and are living life to the fullest state-side. The month I spent in Boston was something I will always cherish. As the kids say – core memory unlocked!  

July 11, 2024 / News

AdAge: How These Agencies Are Helping Their Employees Recharge This Summer

The Connelly Partners Abroad Program was recently featured by AdAge, in a piece covering the unique perks that agencies are offering their employees. The program, which made the list of 9, has been modified for the summer months, allowing more travelers and their families to participate at once.

Steve Connelly shares, “It’s been a great way for our people to connect with different cultures, employees in other offices and reconnect with their families.”

Read more here.

July 10, 2024 / CPOVs

CP Abroad With Courtney Marlow

Courtney Marlow, Senior Public Relations, Social Media & Influencer Marketing Manager 

Embracing Unfamiliarity: 8 Countries in 8 Weeks

When Connelly Partners launched its abroad program back in 2022, I about fell out of my seat. You’re telling me I can go live and work in another country while having ample time to travel to places I’ve dreamed of exploring?! Sign. Me. Up.  

I was lucky enough to go for two months and was eager to take full advantage of my time abroad. I told myself to get comfortable being uncomfortable and see as much of the world as I could squeeze in—even if that meant jetting off to many places solo. Ultimately, I set a goal to visit 8 countries in 8 weeks and I’m happy to report, mission accomplished! (Ireland, Denmark, Sweden, Portugal, Scotland, The Netherlands, France, and Italy)

By no surprise, I loved every minute of it—I could easily talk your ear off about every place I visited, the food I ate, and the experiences I endured—but in addition to the passport stamps, photos, and souvenirs I took back with me to Boston, one of the most meaningful takeaways came from my experience working and living in another country, not traveling elsewhere. 

Shake up Your Routine and Slow Down…

I’m a creature of habit and I love my routine—catch me meal prepping on Sundays, going to the same workout classes on repeat, and circling back to my go-to Boston restaurants with friends. But when I left for CP Abroad, I waved goodbye to routine and instead, embraced unfamiliarity. I skipped meal prepping all together and strived to try as many new restaurants as possible. I walked 45 minutes through the city to and from work—making spontaneous stops along the way and admiring the sights. At the office, I sat at a new desk nearly every day—chatting with different Irish colleagues who were just as entertaining as they were kind. And when it came time for lunch, I followed their lead—ditching my computer and gathering around the table to listen curiously (both to their stories and strong accents). I learned that sometimes, you just need to slow down, switch up your environment, and be intentional about getting to know new people. You never know what you may learn!

Just Go with It…

When it came to my travels, I brought the same adventurous spirit to each trip—eager to be a sponge in a new setting and just see where the wind would blow me. I’m a planner at heart, but I intentionally approached each venture with more spontaneity than the last. I always had a loose plan in place—my hotel booked and some things saved on TikTok for inspiration (as a social media manager, I can’t help myself)—but I really did just go with it. I wandered mindlessly and got lost, unexpectedly discovered the cutest markets and shops, stopped for a cappuccino or glass of wine if I felt like it, etc. I moved to the beat of my own drum and with that, learned a lot about myself and what I’m truly capable of. As cheesy as it may sound, life is truly what you make it! 

Just as importantly, I ate a lot of great food—on each trip, I was on a mission to “eat like a local” because I believe that’s one of the most fun ways to get a sense for different cultures. Even if something scared me a bit, (i.e. snails in France) I gave it a go!

pictures of foodSo thank you, Connelly Partners, for giving me the opportunity to embrace unfamiliarity like never before. To say I am grateful would be an understatement. Sláinte!

 

July 8, 2024 / Thought Leadership

Building a Greener Future With Climate Fresk

Joshua Cook, Digital and Social Media Manager

group of people standing around a table in a blue officeConnelly Partners had the great privilege to host Dr. Ciarán O’Carroll on 3rd July, who facilitated our first Climate Fresk Workshop at our Dublin office. Our very own Anita Freeman, who attended a Climate Fresk earlier in the year, helped in delivering the session to members of the local community. We were joined by a diverse range of people, from business leaders to mindful residents, teenagers to DSP cardholders, all looking to learn more about the climate crisis and how they can make positive decisions to help our planet reach a greener future. 

Climate Fresk is a workshop built to explain the climate crisis in a way that is easy for everyone to understand – in the form of a card exercise. Each group begins by plotting various issues that the environment faces in 2024. Using a cause and effect methodology, all members of the team consider their cards and where they feel they should sit on a timeline. Through conversation and teamwork, all sets of cards are discussed and examined. At the end of the exercise, we are greeted by an overall picture of the seriousness and severity of the problem that our planet is facing. 

woman pointing at cards on a table while others look on

The reasoning behind this is to show how our personal choices have a knock-on effect, ultimately leading to detrimental effects on our planet. However, all is not lost, as Dr. Ciarán then offered solutions, both personal and collective, to help ensure our planet’s future. 

The group left the session feeling refreshed and ready to combat the challenges before us. Overall, the session was incredible in giving us all the fire in our bellies needed to tackle the climate crisis. We’d like to thank Dr. Ciarán, Anita, and all the people who attended the fresk. We know this is only the beginning and we’ll have many different climate events moving forward, helping to create a greener future for us all.