July 15, 2024 / CPOVs

CP Abroad With Megan Dooge McConnell

Megan Dooge McConnell, Junior Account Manager

woman standing on dock by the waterA Big Bag of Peanut Butter M&Ms 

The CP Dublin office is no stranger to having a cheerful American colleague temporarily joining our office on a monthly basis. Since I joined CP over a year and a half ago, it’s been a regular occurrence. We love the energy that our colleagues bring with them, and the kilo bag of Peanut Butter M&Ms that get plonked on the kitchen table helps too. Not only do we learn from them and connect over similarities and differences in AdLand, but it’s especially good when we say a common Irish phrase and watch as their face upturns in delight as they blurt out “what did you just say?!” I knew since joining CP and witnessing the program work on the Dublin side, that this was something I just HAD to apply for.

man and woman sitting in stadium with baseball hatsWow, These People on My Screen Are Real?!

I had visited Boston once, straight out of college at 22, and had always wanted to return. The opportunity to bring my partner along, made it even better. We found being in a different country for longer than a standard holiday rejuvenates a person. Everything is new and exciting, which is exactly how I felt walking into the CP Boston office for the first time, greeted by faces I’d met in Dublin, faces I’d met only on calls, and new faces entirely. Having global colleagues was something I had always thought was a buzz phrase until I joined the CP Brand Team. Working from Dublin, we have had the opportunity to actually connect with the Boston team and sometimes work across campaigns together, so to meet them in person and join in on internal meetings, catch up on what campaigns they were working on was great. Although on different continents, we all have the same experiences day to day, the same stories from campaigns and the same passion across the board. It’s now very nice to know the face behind the Slack icon of an early 2000’s cult coming of age movie character.  

boston celtics flag flying in beautiful buildingCape Cod Is for Lovers, New York Is for Margaritas

Now, it’s not all office fun and games, there was some serious holidaying to be done also. I went to 2 (two!) Boston Red Sox games during my month (Go Sox!), watched the Celtic’s (from a bar) win the Championship (Go C’s!) and wandered around every inch of the city. To my delight, when I would mention to someone that we were spending the weekend on Cape Cod, they would immediately throw up their arm, as if they were flexing a bicep (💪) and point to it while saying “Where are you staying?” Recommendations from colleagues rolled in for “theeee best *insert food group here* in New York!” all of which we tried to accomplish in the space of 3 days and rolled back to Boston, with the NYC glow, buzzing from the energy the city leaves you with.  

statue of liberty‘Cause I’ve Got Friends in Warm Places

The CP Abroad program offered me the opportunity to not only connect with colleagues, but to reconnect with Irish friends who have left the green Isle for the sunnier pasture of Boston. Starting my work day at 7am, allowed me to work closer with my Irish team, and to spend late afternoons to evenings not only exploring the city and eating bowls of pasta the size of my head, but also spending time with childhood and college friends who have set up shop in Boston, and are living life to the fullest state-side. The month I spent in Boston was something I will always cherish. As the kids say – core memory unlocked!  

July 10, 2024 / CPOVs

CP Abroad With Courtney Marlow

Courtney Marlow, Senior Public Relations, Social Media & Influencer Marketing Manager 

Embracing Unfamiliarity: 8 Countries in 8 Weeks

When Connelly Partners launched its abroad program back in 2022, I about fell out of my seat. You’re telling me I can go live and work in another country while having ample time to travel to places I’ve dreamed of exploring?! Sign. Me. Up.  

I was lucky enough to go for two months and was eager to take full advantage of my time abroad. I told myself to get comfortable being uncomfortable and see as much of the world as I could squeeze in—even if that meant jetting off to many places solo. Ultimately, I set a goal to visit 8 countries in 8 weeks and I’m happy to report, mission accomplished! (Ireland, Denmark, Sweden, Portugal, Scotland, The Netherlands, France, and Italy)

By no surprise, I loved every minute of it—I could easily talk your ear off about every place I visited, the food I ate, and the experiences I endured—but in addition to the passport stamps, photos, and souvenirs I took back with me to Boston, one of the most meaningful takeaways came from my experience working and living in another country, not traveling elsewhere. 

Shake up Your Routine and Slow Down…

I’m a creature of habit and I love my routine—catch me meal prepping on Sundays, going to the same workout classes on repeat, and circling back to my go-to Boston restaurants with friends. But when I left for CP Abroad, I waved goodbye to routine and instead, embraced unfamiliarity. I skipped meal prepping all together and strived to try as many new restaurants as possible. I walked 45 minutes through the city to and from work—making spontaneous stops along the way and admiring the sights. At the office, I sat at a new desk nearly every day—chatting with different Irish colleagues who were just as entertaining as they were kind. And when it came time for lunch, I followed their lead—ditching my computer and gathering around the table to listen curiously (both to their stories and strong accents). I learned that sometimes, you just need to slow down, switch up your environment, and be intentional about getting to know new people. You never know what you may learn!

Just Go with It…

When it came to my travels, I brought the same adventurous spirit to each trip—eager to be a sponge in a new setting and just see where the wind would blow me. I’m a planner at heart, but I intentionally approached each venture with more spontaneity than the last. I always had a loose plan in place—my hotel booked and some things saved on TikTok for inspiration (as a social media manager, I can’t help myself)—but I really did just go with it. I wandered mindlessly and got lost, unexpectedly discovered the cutest markets and shops, stopped for a cappuccino or glass of wine if I felt like it, etc. I moved to the beat of my own drum and with that, learned a lot about myself and what I’m truly capable of. As cheesy as it may sound, life is truly what you make it! 

Just as importantly, I ate a lot of great food—on each trip, I was on a mission to “eat like a local” because I believe that’s one of the most fun ways to get a sense for different cultures. Even if something scared me a bit, (i.e. snails in France) I gave it a go!

pictures of foodSo thank you, Connelly Partners, for giving me the opportunity to embrace unfamiliarity like never before. To say I am grateful would be an understatement. Sláinte!

 

May 21, 2024 / CPOVs

CP Abroad With Jared Smith

Jared Smith, Media Planner

photographer taking a picture on a European streetAs a 2023 college graduate, you could imagine that COVID had a huge impact on my college experience. Going into college, I knew I wanted to study abroad. I’ve always loved traveling and have had an ongoing curiosity to experience new cultures, so why wouldn’t I take advantage of a full semester halfway across the world!? Well, after a global pandemic halted world travel, cut my freshman year short, and made my sophomore year start late, my outlook on study abroad changed. I had already lost out on two semesters of college with my new-found friends and I didn’t exactly want to leave them for another semester to study abroad. 

The launch of the CP Abroad Program gave me another opportunity to experience something that I otherwise would have missed out on. 

When I first arrived in Dublin, I felt excited for the opportunity ahead, but I would be lying if I said I wasn’t at all a bit nervous. 

I shook off those nerves pretty quickly, as I started off my trip by immediately traveling across the country to catch a rugby game in Limerick. After three separate trains, a bus, and a few miles of walking, I had finally made it. It’s wild to say, but this helped me settle in and feel much more comfortable with the journey ahead.

image of a rugby game This trip, along with weekend trips to Rome and Paris, were highlights of my time abroad. However, no trip would beat a short journey I took just south of Dublin to the city of Bray. 

One thing that really makes me who I am in the workspace and in life is my curiosity. I love to learn and explore new things, and this trip to Bray was exactly that. I had no plan whatsoever, I was simply going to hop on a train and get off wherever looked interesting. I decided on Bray as I could see a beautiful ocean view and hiking path. After a short, but very steep climb on the path, I was met with one of the most breathtaking views of my life. I had the ocean on one side of me and the countryside on the other. I stayed up there for a while, feeling absolute bliss and taking in the beauty that this world has to offer if you’re curious enough to go find it. 

It’s experiences like this that continually pique my curiosity and help me grow to be the best version of myself that I can be. I am forever grateful for this experience, and I greatly appreciate CP for providing an opportunity for employees to explore themselves and the world.

image from a hill of a green field and city below

March 15, 2024 / CPOVs

CP Abroad With Erin Mullaney

Erin Mullaney, Media Director

Connecting Work, Family, and Creativity

woman standing by the cloudy Cliffs of MoherAs I reflect on my recent month-long escapade in Dublin, Ireland, there’s one experience that shines brighter than the rest – my unexpected family reunion. How cool that this once in a lifetime experience happened because of a “work perk.” But those at CP know it’s so much more than that.

My Dublin journey was a blend of work and personal exploration, from riverside strolls to bonding with Irish colleagues over pints of Guinness. Amidst the bustling activity, a planned visit from my mom led to an impromptu gathering with long-lost cousins. Little did I know, this meeting would lead to a heartwarming reunion and a newfound appreciation for the ties that bind us.

two women standing in the Irish countrysideAs we sat down over a homemade Irish dinner, exchanging stories, laughter and tracing back our family tree, I couldn’t help but marvel at the serendipity of it all. Here I was, thousands of miles from home, connecting with family members I hadn’t even known existed. And yet, despite the geographical distance and differing cultures, we shared a bond that transcended both.

This reunion echoed themes prevalent in my work life – themes of connection, perspective, and the power of storytelling. In meeting my family, I was reminded how genuine human connections captivate and inspire. As we swapped tales of our shared heritage and family lore, I couldn’t help but see parallels between our conversations and the work I do every day.

group of women standing by the waterMoreover, this experience reinforced the value of stepping outside of our day-to-day routines to stay inspired and relevant in the fast-paced world of advertising. Connelly Partners doesn’t just invest in integration with other offices and perks to maintain our stellar employee retention and culture; it also recognizes the importance of keeping us inspired as a creative advertising agency.

So, as I bid farewell to Dublin and returned to the hustle and bustle of daily life, I carried with me the lessons learned from my unexpected family reunion. In a world where work often consumes our time and attention, it’s important to pause, reflect, and cherish the moments of connection that remind us of what truly matters – both in our personal lives and in our professional endeavors. And thanks to Connelly Partners, I’m grateful to have had the opportunity to do just that.

rainbow over river liffey, Dublin

December 28, 2023 / CPOVs

CP Abroad With Jamie Shin

Jamie Shin, Senior Analyst

woman in a garden with a cameraConnelly Partners’ CP Abroad program was launched shortly after I was hired. While Dublin wasn’t exactly a city I had on my radar, I thought, “Cool, study abroad for adults.” And because my husband didn’t get a chance to study abroad in college, I thought this would be the perfect opportunity to travel Europe together for an extended period of time. 

So, just a month into my new job, I applied, not knowing what the next year would have in store (it’s a requirement to have been with the agency for at least a year to participate). Before I knew it, a year and a half passed, and after many, many months of agonizing over our travel plans, we landed in Dublin.

collage of photos of buildings As someone who tends to be a meticulous planner (I’m a ‘J‘), I had planned nearly every detail of our travel itinerary by the hour. Dublin, however, was one of the exceptions. Truthfully, I wanted time to rest between my weekend excursions, but there was also the advantage of experiencing Dublin “like a local.” So, I skipped the Guinness Storehouse and Temple Bar and instead, opted for what I’d typically do during my free time in Boston—I grabbed my camera and walked. 

Film photography is a new hobby I picked up because I was looking for a creative outlet. Camera in hand, and against my ‘J’ nature, I would often walk around the city aimlessly. In this process, I have learned to appreciate uncertainty and approach the world with a sense of heightened curiosity and creativity. 

collage of images of boats, buildings and waterDuring my time in Dublin, I tried to embrace this approach. Through my walks and encounters, I discovered Ireland’s resilient history, the city of Dublin’s rapid growth and its strengths and challenges, as well as its surprising similarities to Boston. But it was the people, with their passion, humor, and penchant for banter and quality nights at the pub, that I have come to appreciate the most.

Coming away from CP Abroad, I feel incredibly grateful for this experience. It became much more than an excuse to travel. It was an opportunity for me to discover my strengths, meet new people, work on my weaknesses, and appreciate unplanned discoveries. What’s more, I’ve also learned that perhaps organization and creativity are the twin engines of my success, whether in life or at work. photo collage of a car, a patio, and buildings

Lucky for me, data and analytics within a creative agency offers the perfect arena to exercise both, as campaign reporting is about much more than just reciting numbers. I believe we are at our best when we employ creative approaches to uncovering insights, are innovative in our problem-solving, and approach storytelling through data as an art. 

While I will probably never be able to fully relinquish my need for control (bless my husband), I am excited to enter the new year with refreshed creative energy, a greater appreciation for the Boston office, and new perspectives to inspire the work ahead.

Special thanks to my boss and the CP leadership team for making this possible, and truly everyone in the Dublin office for a grand time. It was class.collage of a table, trees, and a library

December 18, 2023 / CPOVs

Intern Insights: Fall Semester at CP

The Fall semester has come to a close and it’s time to say goodbye to another class of incredible interns. Before they finished up, we asked them to look back at their accomplishments, learnings, and memorable moments from their time at CP. From forging new connections and collaborating with colleagues to learning about the industry and gaining new skills, here are the reflections of CP’s Fall 2023 interns.

Iseabail Kelley, Data & Analytics Intern
Syracuse University

My biggest weakness has always been my shyness. My confidence in the classroom never seemed to translate to a work setting – until I started at CP. During the second week of my internship, I remember texting my mom, “I feel so comfortable here.” I set up one-on-one meetings with various CPers to learn about their experiences and roles at the agency. In previous internships, the mere thought of setting up a one-on-one with anyone was incredibly daunting, but this was something that I took full advantage of at CP. Post-grad is a strange period of limbo, but the kindness of everyone at CP, and being immersed in the day-to-day environment, have pushed me to learn and grow as a pupil, a professional and a person. 

For incoming interns, I’d share this advice: embrace this as a learning experience! I always strive for perfection, which is unrealistic. Being hard on yourself is not productive, so don’t be afraid to ask questions and make mistakes. Learning from mistakes is sometimes more valuable than doing something correctly on the first try, so give yourself grace and try not to overthink things.

Andrew Le, Brand Leadership Intern
Syracuse University

This semester, the greatest hurdle I faced was stepping out of my comfort zone. I’m so grateful for the opportunities that I had at CP to challenge myself. Recognizing and actively seeking chances to step forward and push boundaries has become crucial for me. Additionally, everyone I met during my internship was supportive and eager to learn more about me.

During this internship, I had the privilege of collaborating with various departments, which allowed me to learn from other teams while still being an integral part of my own. But if there is one specific thing that has sparked my curiosity, I would say it’s the new business process. I got to be a part of a pitch in a very small way and was able to witness how every single person involved was so invested in it. It was such a motivating feeling.

Arianne Duenas, Creative Intern
Boston University

At CP, I gained new skills in idea generation and content writing, largely thanks to the feedback provided by other copywriters. These fresh perspectives challenged me to think both creatively and adaptively. One-on-one sessions with various departments were also invaluable because they provided me with a comprehensive view of the agency’s operations. Outside of the creative department, I found myself particularly interested in PR, social media, and influencer marketing.

If I could go back to the start of my internship I would tell myself to not be afraid to ask questions. After all, CP’s DNA is to always be curious and get to the bottom of the “why” of things. 

Maya Menon Freeman, Strategy Intern
Emerson College

One of the most memorable achievements from this past semester occurred when I gathered some research for upcoming brand work. I presented my findings to my boss and then the brand team. They were all incredibly supportive and complimentary and helped me hone my presentation skills. I was trusted to present my findings to the client and I ran them through my now well-rehearsed spiel. It wasn’t until we left the meeting that I found out I had just presented to the CMO of one of our clients. It was such a proud moment! 

I think that it’s so important to be present! There’s so much to juggle between school and internships, but these are crucial learning experiences. I always reminded myself that this was my chance to make the most of my time here. It’s easy to get caught up in the bustle of “what’s next,” which is why it’s important to remember to soak it in and connect with the people around you.  That’s what is invaluable.

Nick Maumus, Media Intern
Bentley University 

Throughout my experience as an intern, every place I looked or anyone I turned to was readily available to answer questions, help re-explain a process, or provide advice. You just need the willingness to ask the questions! Like many things in this internship, you get what you put in, and I made it a goal of mine to ask as many questions as possible and never stop learning. To that end, I have expanded my understanding of media planning and buying, other agencies, and the industry in general. The CP culture is unique, rewarding, and invaluable, similarly, the people are non-stop learners and teachers.

I have grown tremendously in my time at CP. The most apparent growth has been in my ability to learn new skills and understand the interconnectedness of how the advertising industry operates. I was able to learn with a more hands-on approach and have honed my problem-solving skills. I’ve mastered the ability to seek answers out proactively as opposed to waiting for an answer to an email. I will carry these skills with me for the rest of my life, and cannot wait to continue growing as I face new projects and learn new processes. 

Anjali Duenwald, Finance/Accounting Intern
Northeastern University

My favorite part of working at CP is how kind and open everyone is. Even though I didn’t work directly with everyone across the company, there were always smiling faces to welcome me to the office each day and people willing to share their experiences. Branching out and chatting with individual people gave me a strong understanding of the agency and how CP works with their clients.

Before this internship, I had only taken two accounting classes and had never worked in an accounting position. As such, I was nervous and wasn’t sure if my knowledge was on par with what I would be doing in the role. Jumping right in and working with my team to get started on tasks that showed me various aspects of the finance department allowed me to start learning immediately.

December 1, 2023 / CPOVs

Spotify Wrapped: CP’s Musical Character

Mariia Vasylenko, Brand Strategist

The 2023 Spotify Wrapped dropped on Wednesday and listeners everywhere rushed to the app to see their stats for the year. And we were no exception. At Connelly Partners, we racked up a total of 235,444 minutes of music, which is like jamming out nonstop for 163 days. We decided to take a closer look at these stats to see if we could uncover insights into CP’s musical identity. Here’s what we found: 

We’re Storytellers at Heart

With Taylor Swift and John Mayer among our top artists, it’s clear that we value a compelling narrative. This is reflected in our strategies—each campaign is crafted like a concept album, with a beginning, a climax, and a resolution that keeps the audience hooked.  

We’re Always Ready to Rock

The inclusion of rock legends like Fleetwood Mac and The Beatles embodies our “work hard, play hard” mentality. Our office is a place where strategic plans are as rock-solid as the bass line in “The Chain” and where “Come Together” is the morning meeting mantra.  

We’re Swifties

Taylor Swift’s influence is a testament to an office culture that fearlessly embraces emotions, whether it’s the excitement of nailing a pitch or the bittersweet farewell to a completed project. It’s an environment where emotional intelligence is as valued as analytical prowess. 

We think our Spotify Wrapped was pretty spot on this year and represents who we are as an agency. We’re looking forward to what 2024 will bring. Until then, rock on.

November 28, 2023 / CPOVs

CP Abroad With Brandy Shabowich

Brandy Shabowich, Marketing Manager

woman standing by the sea at duskI vividly remember the day when Connelly Partners unveiled the CP Abroad Program. It seemed unreal that I could have the opportunity to live and work abroad for an extended period of time with colleagues from another CP office. Of course, I’d be lying if I didn’t say that it was also a little anxiety-inducing, especially as someone who had never lived, traveled, or even been on a plane alone before. 

I knew that this was a once-in-a-lifetime opportunity and with this in mind, I submitted my application. I told myself that no matter how “scary” it might seem, personal growth only comes when you step out of your comfort zone and push those intrusive thoughts away. So, on September 29, I stood in Logan Airport by myself, passport in hand, and boarded the bright green plane to Dublin. Seven hours later I had my first European stamp in my passport. One thing that stood out to me on my trip so far was the kindness and friendliness shown to me by everyone I encountered. It didn’t take long for Dublin to feel like home. 

seaside cathedral with colorful houses I was completely on my own which was the most freeing experience I’d ever felt in my life. I had to do things for myself, speak for myself and just figure it out. I finally realized that I could do what I wanted, when I wanted, at the pace I wanted. I traveled all around Ireland, alone. I went horseback riding, on a trail that was definitely not suited for a beginner like me. I was swept away by the beauty of Ireland. I am not kidding when I say that my jaw literally dropped on numerous occasions. Most importantly though, I met and connected with new people, from around the world. And I can’t forget to mention all the animals I saw. Especially the sheep. There were lots of sheep. 

sheep in a misty field by the roadIn the CP Dublin office, I was blessed to work alongside a stellar group of individuals. There was such a close-knit feeling among them and by the end of my first day, I felt like I had been working there for years. Each CP office has its own unique benefits and what I learned in Dublin is how seamlessly collaboration flows. Everyone sits together, which makes it so easy to approach one another. You don’t need to walk across the building to get to them. 

My personal favorite observation came around lunchtime. Everyone left their desks to eat lunch together. No computers, no work. Just an actual break for lunch. In America, it’s common to eat lunch at your desk while working. I am guilty of this. But, while I was away, I embraced this practice. I got to know my colleagues on a more personal level and shared in so many laughs. Regardless of department, age, or position, folks just spent time with each other. It taught me the importance of remembering to prioritize yourself and your mental health. 

green field with blue sky in irelandFrom working with my fellow CPers in Dublin to embracing a new culture, and exploring on my own, I know now that I am capable of accomplishing whatever I set my mind to. If I could tell a past version of myself anything, it would be a reminder to be open to learning and connecting with others. Throughout my journey, I met so many amazing people from all different walks of life. Living and traveling solo might seem daunting at first, but you need to take that first step to see how empowering it actually is. Just use your head, be smart, and most importantly, believe in yourself.

woman on horse in the forest This blog wouldn’t be complete without travel details, so here are a few: 

  • My favorite memories include horseback riding in Enniskerry, seeing the Wicklow Mountains, and watching a sheepdog demonstration near Glendalough.
  • Farthest solo adventure: train trip to Cork, Cobh and Blarney Castle (yes, I kissed the Blarney Stone).
  • Most spontaneous trip: visiting ancient ruins and burial grounds of the Boyne Valley, and contemplating what life was like thousands of years ago.
  • After my time in Ireland, my mom joined me in London and Paris. The Changing of the Guard, Churchill War rooms, and lunch in the Eiffel Tower are all highlights.

mountains in front of a lake

October 25, 2023 / CPOVs

CP Abroad With Clark Shepard

Clark Shepard, Associate Creative Director

Man standing in front of the Irish Cliffs of Moher on a cloudy dayA writer has two jobs: observe and report.

I call it sponge work. You go into the world, you soak in every little insignificant detail, you wring it out onto the page – and little by little you come to understand there are no insignificant details. There are tiny little fragments of brilliance. Each and every one of them, the smoking gun leading us to something true and honest and human and real. Sure, maybe I’m assigning too much academia and empathy to a profession that is ultimately responsible for this Quizno’s ad, but let’s not forget it’s also the same profession that gave us Dr. Rick. And make no mistake: There would be no such Doctor without the sponge work. 

path through green, seaside cliffs in irelandAnyway, here I am burying the lead like a cooking blog you have to scroll through pages of “My husband’s laser tag obsession is ruining my life” just to find the recipe. Hi, I’m Clark Shepard, Associate Creative Director here at Connelly Partners, and I lived in Ireland for September as a part of our CP Abroad program. As I sit here and reflect on that experience – with incredible gratitude I might add – I keep coming back to one word (and yes, it’s a call back from one entire paragraph ago): Observation. 

Is observation paramount to a writer’s success? Yes. Am I awesome at deploying it all the time? No. Why? Well, my therapist refused to be quoted for this blog post, but I think it comes down to this: nothing dulls the sensors quite like a routine. The same breakfast, the same commute, the same conversations with the same people – every day – it’s a restrictor plate on the lawn mower of creativity (weird metaphor, but I just mowed). So the prospect of leaving that routine of creature comforts behind was an utterly stomach-churning, terrifying, world-upending…relief. As I sat on the 7-hour flight from Boston to Dublin, in between viewings of Dirty Rotten Scoundrels and a Masterclass on how to appreciate wine (turns out I was doing it wrong), I gave myself a challenge. A challenge to set aside the roles I play in my everyday life (a shameless entertainer with a need for validation in any and all forms, for example). Quite simply, I made it my mission to step back and listen up. 

So I sat on barstools across Ireland, listening to people complain, and laugh, and express gratitude, and go on first dates, and also one or two last dates. Strangers taught me rugby on the fly, and let me join in the camaraderie of pain and euphoria and more pain during the World Cup. When I forgot to pack a raincoat on my first weekend trip to Howth, I sought shelter from a storm in a hole-in-the-wall pub. I ended up spending 6 hours there – just listening. 

crowded irish pubI hopped a 4am flight to London one morning and watched its city streets wake up. In the afternoon, I took the Underground to Tottenham to see my beloved Hotspurs in action. What I felt, sitting by myself in a stadium of 70,000 fans, was oddly anything but alone. After trailing for 98 minutes, they tied it up in electric fashion. Two minutes later, they scored again – producing from the crowd the single loudest sound I’ve ever heard (and the loudest, highest-pitched sound I’ve ever made). Strangers were grabbing me by the sleeves as I blindly grabbed back. A dad and his teenage son both bear-hugged me. Oh, and a woman, who could not have been a day younger than a full century, open-mouth kissed me. I called home to my wife, explaining in great detail that my mouth had remained shut for the duration. It was the latest winning comeback in Premier League history – she understood. 

Later on in my trip, I took a tour bus from Galway, full of the most touristy tourists you’ll ever see, to the Cliffs of Moher. Though I spent hours weaving through the foot traffic of the path, and weaving through their conversations as I did, I might have only said three words the entire day. They all happened at the same moment, as I reached the preeminent cliff’s edge. I believe the words were “Holy F****ing Sh*t”. 

cliffs of moher in ireland

For a month straight, I did the sponge work. Consciously at first, but then it just became second nature, as if my primal code was wiped back to its factory settings. When I got back to the States, I felt lighter. Not literally of course – Ireland operates as though potatoes are vegetables and Guinness has electrolytes. I felt lighter with this newfound proof that every second of life is fascinating if only you remember to tune in. I went to Ireland to become a better listener, and I might have accidentally become a better writer in the process. For that I’m grateful. 

*Raises a Guinness*

To doing the sponge work. 

September 22, 2023 / CPOVs

CP Abroad With Abby Peterson

Abby Peterson, Associate Creative Director

woman standing in Edinburgh with jeans and white sneakers.

There are plenty of sayings about routine being the enemy of creativity – like that exact quote from Isaac Asimov – but what about the routine you fall into and don’t even realize you’re in? That has to be the worst creative killer of all.

The CP Abroad experience was an incredible way for me to break from my routine and rethink the way I think as a creative.

“One way to get the most out of life is to look upon it as an adventure.” – William Feather

When I’m traveling, I’m the type of person who wants to make the most out of every second I spend somewhere. I’m making Google Docs with all of my plans, researching restaurants and pinning them to maps, planning excursions I would never attempt to fit into my schedule at home.

I find a parallel with my creative expression – I want to plan and control it, execute exactly what I have in my mind. But when I’m actually doing it, I find myself exploring and am always surprised by where I end up. 

The benefit to the CP Abroad experience, for me, was embracing my type-A planning persona, while also living and working like a normal human being. I completely changed the way I’m used to working at home so that I could maximize my time exploring new places and leaving myself the opportunity to be surprised and spontaneous. 

portrait, river with colorful buildings, and a bike on a scenic bridge

“Surprised!” Painting by Henri Rousseau, National Gallery of London; Copenhagen; Amsterdam

I took in as much art, architecture and history as I could. I visited 5 countries – Scotland, Ireland, England, the Netherlands and Denmark, each different in their personality and culture.

I went all over Ireland and drank in its history. I drove to Northern Ireland and learned from locals there the fascinating (recent) history of the Belfast troubles. I went west to the Dingle Peninsula and saw great surf, forts from the 6th century and held a baby lamb. I drove from Galway to the harbor and took a ferry to the remote Aran Island Inisheer and hiked along the tops of the Cliffs of Moher. 

I did things I never would have thought about at home – like flying a falcon on the rocky shores of Ireland. Or drive on the left side under a rainbow on narrow country roads. Or get a spontaneous tattoo I based loosely off my favorite branding from my favorite Irish Stout…

International travel has a way of engaging the senses in unique ways, from tasting unfamiliar foods to seeing breathtaking landscapes to hearing different music and foreign languages. I found myself constantly inspired, and reinvigorated creatively.

“A person who does the same things each day will not grow, change, or learn as much as a person who constantly seeks out new experiences.” – Karen Salmansohn

Before I left for Ireland, I often found myself asking, “how did I ever do everything I did in one day before Covid?” I had a routine to provide stability and structure but left myself open to new experiences to continue growing, learning, and finding creative inspiration in life. (I was also younger and didn’t have a dog to take care of, but that’s beside the point…) It’s made me come home with a fresh perspective on my life and my own city – I want to experience it and be inspired every day, in ways I never have been before.

“To live is the rarest thing in the world. Most people exist, that is all.” – Oscar Wilde

picture of the cliffs of moherCliffs of Moher