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©Connelly Partners. The Defiantly Human Agency.

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Need category expertise?

Created with Lunacy
Created with Lunacy

Golfers are human too.

All too often golfers are seen as numbers, be it the scores they shoot or the demographic they are part of. But this is a game of emotion. At CP, our passion is to see the person and respect the emotion inside every golfer. Understanding how golfers face and embrace pressure, how to bring calm and confidence, how to steady the mind so the body can perform. We are golfers. But we are also anthropologists, experts at connecting you with the human inside every golfer. And making them customers.

Our capabilities

Our comprehensive golf marketing expertise enables us to seamlessly craft and assess strategies, integrating creativity from conception to execution. This holistic approach allows us to enhance campaign performance with both efficiency and effectiveness in mind. With a global presence in Boston, Dublin, and Vancouver, we offer a broad perspective and seamless integration, tailoring our services to meet local needs. Experience the power of fully integrated golf marketing with our agency.

Learn more about our capabilities.

Our experience

FootJoy logo
Linkslegend logo
Club Glove logo
Titleist logo

Our Work

Titleist golf ball leadership photo

Leadership

Leadership

Titleist is the #1 golf ball brand in the world, yet still feels in its soul a perpetual dissatisfaction, always looking for better, never satisfied. The Being #1 platform we introduced in 2022 speaks to both the reward and pressure of being number one in the world, on a weekend, in your foursome. And reminds everyone that the fire required to Be Number One is dwarfed by the fire required to stay there.

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Close up of a golfer holding a ball on a tee

Product

Product

Yes, amplifying Titleist’s soul is our passion, but selling Titleist products is our responsibility. From balls to gear, from shoes to gloves, from new product introductions to existing product innovations, we know what buttons to push to move golfers and sales. And we have the results to prove it.

Golfer getting ready for a swing on the course

Growing The Game

Growing The Game

As the category leader, Titleist has a responsibility to grow the game, to use the game to support a range of purposes, to always be inviting new golfers into the game. We have supported multiple efforts for multiple causes that are designed to grow the game and use golf to make a difference in people’s lives.

Wide angle image of a golfer teeing off next to the ocean

Course Photography

Course Photography

We know how to sell golf balls, but we also know how to shoot golf courses.  We’ve shot over 185 courses, all over the world. Capturing the hazards, the lines, and the landscape of a golf course takes a partner that knows the game, and what gets golfers excited to play a course.

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Want to get in touch?

Would you like a little more human in your marketing? Tell Dana. He's a human.

    Dana Wantman
    Senior Partner/Chief Client & Integration Officer
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