AdWorld: Agencies Bring More to the Party Than Freelancers

Steve Connelly is taking a stand for full-service agencies, which have been the subject of criticism by freelancers who claim to be a cheaper, more efficient alternative. Even though they are highly skilled at what they do, freelancers don’t invest as deeply in any one agency, as they’re always moving from one assignment to the next. Full-service agencies, on the other hand, believe in connecting with customers and making an impact. They don’t work in silos; instead, departments naturally collaborate and challenge each other, leading to the best results for their clients.

In short, you get what you pay for with a freelancer. With an agency, you get much more. 

Check out the full AdWorld feature here.