Boston Business Journal: State’s Largest Ad Firms Navigate Shift to Online, Influencer Marketing

Connelly Partners is the sixth-largest advertising agency in Massachusetts, according to the Boston Business Journal. To accompany the annual list of the state’s 25 largest ad agencies, BBJ also shared an interview with Connelly Partners’ Michelle Capasso, Partner and Director of Media Services, and Alyssa Stevens, Director of Public Relations, Social Media and Influencer Marketing. In their discussion with the publication, they reflect on the consumer shift from traditional media sources, like TV and radio, to newer mediums like TikTok and Instagram. They explain the importance of understanding your audience in this new climate and reaching them in an authentic and relatable human voice. 

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