Digiday: Biggest Creator Lessons From the 2024 Election

Podcast Showdown, TikTok Trends and News Influencers

The 2024 U.S. election saw creators and influencers take on a much larger role compared to prior years — from involvement at the White House Creator Economy Conference to the battle of the candidates on some of the nation’s biggest podcasts.

During this political cycle, election campaigns increasingly leveraged influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok. Even as candidates and creators debate the ongoing challenges and risks associated with using influencer marketing for political campaigns, creators have undeniably become a core part of political culture and strategy.

Global Director of PR, Social Media, and Influencer Marketing Alyssa Stevens shares her perspective on how creators and influencers could reshape politics.

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