Flair Airlines Launches Immersive Photography Exhibition in Vancouver

To celebrate its brand refresh, we partnered with Flair Airlines, transforming a vacant Gastown space into Flair/FWD, an immersive photography exhibition that brought the art and emotion of air travel to ground level. The two-week installation featured the work of National Geographic Explorer and photographer Mackenzie Calle. 

Through her lens, the exhibit explored both the wonder of flight and the behind-the-scenes choreography of aviation, reflecting how Flair is charting a new course and disrupting the air travel space with their mission to provide affordable air travel that connects Canadians to the people and experiences they love. 

Highlights included:

• Mackenzie Calle’s imagery offered a striking perspective on the art of air travel – capturing both the beauty of the journey and the behind-the-scenes moments that take passengers from departure to destination.
• A mix of photography reproduction, and print techniques, along with layered textures, lighting, and large-scale prints gave the space a larger-than-life experience
• A private kickoff event welcomed stakeholders, partners, and employees for an experience designed to toast the airline’s new trajectory. 
• A public opening on April 12–13 invited Vancouverites to explore the installation before it hits the road, with stops planned in other Canadian cities where Flair has major hubs.

The activation was a fresh take on airline marketing and a signal that Flair isn’t just refreshing its look, but making a deeper shift in how the airline connects with its community.

“Flair FWD was designed to signal a new era for Flair—one defined by confidence, clarity, and momentum,” said Patrick Smith, Creative Director at Flair Airlines. “Using award-winning photographer Mackenzie Calle’s distinct and beautiful imagery, we captured the essence of a brand on the rise. This was a Flair-led creative vision, brought to life with the support of Connelly Partners and Wildfire Events, who helped execute and implement the initiative with precision and energy.”

Nadine Cole, Co-Managing Director, Connelly Partners West also commented on the project, sharing that “the most fulfilling work happens when clients are clear on their mission and brave enough to break the mold. That’s what we’ve found with Flair. We believe in what they’re building, and we’re proud to travel alongside them as partners on what we know is an important journey.”