Marketing.ie Connelly Partners Rolls Out New 123.ie Message

We’ve been busy creating hot summer beaches in midwinter Dublin, climbing hills in Howth and leaving the lights on in Baldoyle.

All part of 123.ie’s latest campaign, “Handbrake” is the sequel to last year’s “Remember/Forget,” which positioned 123.ie’s service and products as so good, consumers could forget insurance concerns and focus on noting life’s key moments.

Set to Simple Minds’ “Don’t You (Forget About Me),” the new message jumps from the joy of remembering to the consequences of forgetting. What happens if you forget to put on your handbrake, take your house keys with you, or check where you left your passport? This campaign of short, sharp moments says clearly – 123.ie gives you more memory power. The benefits and insurance offerings are so good, you can just forget about 123.ie and remember the more important things in life.

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