MediaPost: Boston Medical “Rewrites Healthcare” in New Campaign

We’re proud to be the media agency partner for Boston Medical Center and their new brand campaign that will be running through February 2024. This four-phase campaign is the first that the hospital has run in over 7 years and will begin by reintroducing BMC to its audience. The following phases will rewrite lines about healthcare, transform them into new truths, highlight the areas that BMC specializes in, and finally, bring out the voices of patients. 

Keep an eye out for the campaign and read more here.