PM360: 2021 Innovative Division Connelly Partners Health

This fall, Connelly Partners (CP) launched Connelly Partners Health (CP Health), a new dedicated health practice as part of the agency’s integrated offering that takes a unique human approach to healthcare marketing. Building off the agency’s Defiantly Human strategic approach to uncover human truths and shared values between brands and customers, CP Health taps this capability and applies it in working with life sciences, medtech, and healthcare organizations. CP Health works with clients through a process, leveraging anthropology, data, and technology to uncover what audiences want and guide brand strategy, creative, and integrated execution.

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Additional coverage:
PM360: The 2021 Innovators