The City: How Mayoral Candidate Learned to Embrace the Cringe

A young mayoral candidate for New York City has set himself apart on social feeds by mixing big policy proposals with silliness to try to draw voters to his campaign. Alyssa Steven’s explains that this strategy doesn’t always lead to votes, especially when candidates focus on creating buzz or going viral without tying it back to their policy platforms.

Alyssa shares that Zohran Mamdani’s age plays a key role in his success. His content comes across as more genuine, making it easier for people to connect with his message.

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