Celebrating Women at SXSW: A Look Inside The FQ Lounge

Claire Eisenberg, Director of Corporate Communications

This year, we kicked off International Women’s Day at The Female Quotient Lounge at SXSW. The Female Quotient empowers millions of women globally by fostering inclusive workplace cultures through community building and visibility initiatives. As an agency that knows a thing or two about the importance of understanding your audience, their mindsets and motivations, this activation spoke to us.

As we entered the lounge, we were greeted by a library of books for the taking, all written by female authors, a partnership with UrbanStems to give women their flowers (literally), an agenda filled with powerful speakers and lots more.

One of the highlights was the “Advancing Healthcare for Women” panel, where experts came together to discuss the power of community, accessibility and using technology for good.

Here are our key takeaways:

Use technology and don’t be afraid of it. Our medical system is siloed, but with the support of AI, we can provide more holistic care, treating the entirety of the patient. – Dr. Sharon Malone

Innovation should be synonymous with accessibility. – Erica Taylor, Ph.D.