123.ie: Transforming Insurance for a Secure Tomorrow

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123.ie

Remember this, forget us...

The project

Strategy Creative Social

There are so many moments in life worth remembering, that the last thing you should have to worry about remembering, is insurance. That’s the message from 123.ie in the brand’s "remember/forget” campaign that is currently running nationwide on TV, VOD, radio and digital.

While 123.ie wants to be forgettable, Irish athletes create memories all the time. So in the true spirit of the campaign, the Athletics Ireland TV commercial puts the spotlight on some real memory-makers: great Irish athletes.

Strategy

Creative

Social

There are so many moments in life worth remembering, that the last thing you should have to worry about remembering, is insurance. That’s the message from 123.ie in the brand’s "remember/forget” campaign that is currently running nationwide on TV, VOD, radio and digital.

While 123.ie wants to be forgettable, Irish athletes create memories all the time. So in the true spirit of the campaign, the Athletics Ireland TV commercial puts the spotlight on some real memory-makers: great Irish athletes.

What we did

Video

Social & Digital

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Remember this, forget us...

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