Strategy

Creative

Social

Connelly Partners has been busy creating hot summer beaches in midwinter Dublin, climbing hills in Howth and leaving the lights on in Baldoyle.

It’s all part of 123.ie’s latest campaign, the follow-up to last year's “Remember/Forget,” which positioned 123.ie’s service and products as so good, you could forget insurance concerns and focus on remembering life's important moments.

For 2024, however, we’ve gone to another level - from the joy of remembering to the consequences of forgetting. Accompanied by the “pièce de résistance” of the campaign: Simple Minds' iconic (and entirely appropriate) "Don't You Forget About Me."

The result? A campaign that understands the hassle of forgetting, while being funny, sharp and… well... unforgettable.