Stick with Fish

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Gorton’s Seafood

The project

Strategy Creative Analytics Social Influencer Media Shopper Technology PR

Converting the fish stick hesitant into fish stick loyalists is easy. Get them to take one bite. We traveled to where frozen fish stick skeptics convene- a biker bar, a farmer’s market and a kids’ playhouse. We changed some minds, shared some fish sticks, made some friends. Just by being crunchy.

Strategy

Creative

Analytics

Social

Influencer

Media

Shopper

Technology

PR

Converting the fish stick hesitant into fish stick loyalists is easy. Get them to take one bite. We traveled to where frozen fish stick skeptics convene- a biker bar, a farmer’s market and a kids’ playhouse. We changed some minds, shared some fish sticks, made some friends. Just by being crunchy.

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Want to brief us?

Need category expertise?

Want to brief us?

Need category expertise?

Stick with Fish

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