Gorton’s Seafood

Trusted by those who know.

The project

Strategy

Creative

Analytics

Social

Influencer

Media

Shopper

Technology

PR

As Gorton’s reinvented their famous fish sticks, we had an older story to shed and a newer audience to attract. And to connect with that newer, younger audience we turned to a few experts we knew had the requisite ocean credibility. The six-pack abs didn’t hurt either.