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©Connelly Partners. The Defiantly Human Agency.

reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Looking for specific CP Brands?

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Gorton’s Seafood

Celebrating 175 Years with
“Yellow, Out of the Blue”

The project

Brand

Strategy

Creative

Production

Analytics

Social

Influencer

Media

PR

Gorton’s Seafood is celebrating 175 years by embarking on a journey to spread JOY across the country with its new campaign, “Yellow, Out of the Blue.” The brand has rallied its community to join the celebration and perform 175 acts of joy rooted in the brand’s signature color yellow, scientifically proven to be THE uplifting color. The campaign includes influencer, social, media, website, OOH and will run through the year, appearing across all of Gorton's owned social channels: TikTok, Instagram, Facebook, and YouTube Shorts, with the majority of influencer content appearing on TikTok and Instagram. #Gortons175

What we did

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You’re More Than the Job You Do