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©Connelly Partners. The Defiantly Human Agency.

reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Looking for specific CP Brands?

Back

Massachusetts State Lottery

The State of Winning

The project

Strategy

Creative

Analytics

Social

Influencer

Media

Shopper

Technology

PR

Everyone knows the Lottery gives away millions in prizes to players. But few people understand the Lottery also gives a billion dollars every year to the cities and towns of Massachusetts in the form of unrestricted local aid. A billion dollar is a lot of money. We know. We put a billion dollars in the heart of Copley Square.

What we did

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