Strategy

Creative

Analytics

Media

When we embrace our histories we can discover more about who we are and what we need. But, how do you position the National Center for Civil and Human Rights to better appeal to unlikely visitors?

Make it about them. Not the Center.

We need to position the Center as an opportunity to discover who we are and what we can be, rather than as a place to learn about what others were so that visitors - both current and unlikely - feel a deeper sense of ownership and connection with the Center.