National Transport Authority - Connelly Partners

Back

National Transport Authority

Young Adult and Student Card

The project

Strategy Creative

CP was asked to create a campaign to highlight the benefits and discounts available to young adults and students with a valid TFI Young Adult or Student Leap Card.

The campaign had to be eye-catching with a straightforward and direct message that would appeal to the target audience, hence the blend of bold, 3D rendered lettering with fun animal print and glitter patterns. A perfect balance of simple and fun!

Strategy

Creative

CP was asked to create a campaign to highlight the benefits and discounts available to young adults and students with a valid TFI Young Adult or Student Leap Card.

The campaign had to be eye-catching with a straightforward and direct message that would appeal to the target audience, hence the blend of bold, 3D rendered lettering with fun animal print and glitter patterns. A perfect balance of simple and fun!

What we did

Social Media

OOH

Want to brief us?

Need category expertise?

Want to brief us?

Need category expertise?

Want to brief us?

Need category expertise?

Young Adult and Student Card

Experience Innovation

Subscribe to our newsletter and stay up to date with the latest news from our team.