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©Connelly Partners. The Defiantly Human Agency.

reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Looking for specific CP Brands?

Back

National Transport Authority

Young Adult and Student Card

The project

Strategy

Creative

CP was asked to create a campaign to highlight the benefits and discounts available to young adults and students with a valid TFI Young Adult or Student Leap Card.

The campaign had to be eye-catching with a straightforward and direct message that would appeal to the target audience, hence the blend of bold, 3D rendered lettering with fun animal print and glitter patterns. A perfect balance of simple and fun!

What we did

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Beth Israel Lahey Health

You’re More Than the Job You Do