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©Connelly Partners. The Defiantly Human Agency.

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Need category expertise?

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New England Aquarium

Where There’s Wonder, There’s Wow

The project

Creative

Media

How do you motivate people to visit the New England Aquarium? You make them feel like any other family excursion would pale in comparison by creating a campaign that reflects the true experience and brings the exhibits to life with a stunning life-like visual approach. In short, you WOW them. In our most recent campaign, we showcase the extraordinary marine animals, while driving ticket sales that help fund the global research that protects them. The campaign targets local community members and visitors to the city and was supported by a multi-channel media mix including paid social, digital, digital audio, CTV and out-of-home. Just … WOW.

What we did

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University of Limerick