Strategy

Creative

Social

Media

In 2019, 627 million records were breached by cybercriminals. People’s United Bank wanted to let consumers know that they now offer a free product that helps protect your family’s identity, credit, and information from digital predators. What better metaphor for our collective anxiety than a neurotic little animal that spends the majority of its time on the lookout. This paranoid pair turned out to be the perfect comedic duo.