reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help, shoot us a note

Looking for specific CP Brands?

©Connelly Partners. The Defiantly Human Agency.

reach out

Want to brief us?

We understand everyone is facing business challenges like never before. If you're looking for some help,
shoot us a note

Looking for specific CP Brands?

Back

People’s United Bank

Always Checking

The project

Strategy

Creative

Social

Media

In 2019, 627 million records were breached by cybercriminals. People’s United Bank wanted to let consumers know that they now offer a free product that helps protect your family’s identity, credit, and information from digital predators. What better metaphor for our collective anxiety than a neurotic little animal that spends the majority of its time on the lookout. This paranoid pair turned out to be the perfect comedic duo.

What we did

Previous

Social Responsibility