Salem Five Bank

North Station Domination

The project

Strategy

Creative

Analytics

Media

Brand

Production

As an extension of Salem Five’s Brand Campaign and media buy, we were able to secure a full station domination for the month of May at North Station during the first month of Bruins’ and Celtics’ playoffs. The station domination consisted of print and digital placements with both static and video assets throughout North Station in the main concourse and in the subway platforms.