Strategy

Creative

Media

This is the story of the athlete after the match. Athletes who don’t get paid to play. They play for pride, for their hometowns, for thousands of fans who know their names but maybe don’t know their sacrifice, their struggles, their lives. When the lights go out and fans go home, the life of the GPA athlete is as challenging as it is rewarding. Everyone knows the athlete. This is the story of the human.